Technology is an integral part of every business, and the travel industry is no exception. Bringing technological innovation in various business activities is important for the travel industry to improve customer experience and to better their day-to-day operation. The ultimate goal of every travel technology is to bring automation, save time, reduce costs, and create a seamless travel experience for passengers. We have compiled some of the major tech trends for travel and tour that can help the industry offer an enhanced customer experience. Read on to learn about them.
Table of Contents
AI-Driven Pricing System
Traveling by air sounds expensive, and it sure is. But airlines like Scoot, Southwest, and Ryanair make traveling on a budget a dream come true with their low-price models. You can hop on a plane anytime for a minimum price, wondering how these airlines are even able to meet break even while running a successful business model at such a low cost!? The answer to your intrigue is AI. The automation brought by Artificial Intelligence has made it possible for airlines to fill their planes with passengers at the most optimal prices. The goal is to fill as many seats as possible so that the overall cost of travel is exceeded by the total price paid by the passengers.
While there is an immense amount of data that needs to be processed by the Airlines’ pricing systems, which is a practically impossible job for humans, AI can do the job in a matter of minutes. So, next time you think of traveling to, say, London, don’t worry about the high traveling cost and book a cheaper flight.
Online Booking and Payment System
Speaking of booking a flight, one of the major trends brought by technology is the online booking system. The system allows passengers to book their flights in advance from the comfort of their homes while comparing prices and finding the best deals. On the other hand, the online payment system allows people to not carry money in their wallets at all times and carry out their transactions online no matter where they are traveling.
All this is possible as long as you have an internet service available. Speaking of which, if you are someone looking for a reliable connection that you can enjoy at home and use outside as well, we recommend Spectrum Internet®. Spectrum offers blazing-fast in-home internet along with nationwide access to FREE Wi-Fi with its plans. So check them out and subscribe to stay connected!
Augmented Reality
Augmented Reality is a technology that allows us to superimpose computer-generated images over our perceived view of the world. AR technology is being used in different areas, and the travel industry is no exception. An example of its usage is in the form of an AR tour guide. When we visit a new place, we need a guide to tell us about the surroundings, the best destinations, and the different kinds of food around. An AR tour guide is a much better and more controlled option; it helps you find the right places to stay, eat, and travel. It offers as much information as possible about our desired destination before we even visit it.
Cybersecurity Practices
Security is an integral part of international travel. According to World Economic Forum, international travel is expected to increase by around %50 in the next few years. With such an increase in international arrivals and the number of people traveling, the need to improve the security system keeps increasing. Besides, safe travel is synonymous with a good customer experience. That is why airlines are employing various technological solutions such as biometrics and e-passports to improve their security system. Biometrics, in particular, have been seen to gain a lot of popularity in the recent few years, and their use is expected to grow more in the future. According to the research company Technavio, the global facial recognition market is forecasted to be worth $16.74 billion by 2030, up from $6.49 billion in 2021.
E-passports are another security practice that allows for a reduced cost, improved security, and enhanced reliability of data reading at border control points.
To Wrap Up,
Technology has rooted itself in every area of our life. Within the travel industry, tech solutions like AI-Driven pricing systems, online booking and payment, AR, and Cybersecurity practices help improve the day-to-day operations and enhance customers’ experience.
