AR Face

How AR Face Filters Change the Future of Social Media Marketing

Contemporary marketing is actively shifting to the digital realm. Currently, communication with consumers and the delivery of the required information through social networks is becoming a priority niche. And this process is actively assisted by augmented reality technologies. For example, Banuba face filters & effects.

This technology is used in different fields. However, it is the most popular tool in:

  • marketing;
  • communication;
  • science and education;
  • production of entertainment content.

Currently, marketing companies are some of the most enthusiastic users of augmented reality. The benefits of this technology include the following:

  • reaching a wider audience;
  • easy and fast distribution of information;
  • regular communication with the target audience;
  • relatively easy analysis of the market and consumer needs;
  • increased brand awareness.

These factors force marketing experts to adapt to modern technology as quickly as possible. Therefore, in this article, we will discuss how augmented reality will affect the future of social media marketing (SMM) and what role is assigned to this technology. 

AR-Powered Virtual Try-On with Face Filters

Almost everyone has encountered one of the most popular augmented reality technologies. We are now referring to masks featuring AR face filters.

This is the most popular option for the creation of short entertainment videos or photos on social networks. Also, AR filters are used in some games, for example, on Facebook.

Nevertheless, augmented reality is also used for more serious content on social media. Using 3D filters, the platforms have provided an opportunity for companies to promote their brands and offer the opportunity to visually review products remotely. Let’s understand how that works.

To promote their goods, companies develop a virtual 3D model of the proposed product. The product is then integrated into the application. This makes it possible to project the product onto a video or photo from a mobile or other devices. Everything works in a similar way with filters for masks. There are certain templates in the application, which are used by the consumer and can be superimposed on the image with the help of point capturing.

For example, such AR filters make it easy to pick up women’s handbags in one of the online stores on social networks and see right away whether they will fit or match a particular dress. You don’t even have to leave your house for this effort. All you have to do is use your smartphone camera to try on the handbag.

AR face filters have proven to be a very useful technique when it comes to trying on hats, and glasses, as well as choosing hairstyles. Such well-known brands as Michael Kors, Gucci, L’oreal, and many others actively use the advantages of augmented reality for product promotion on social networks.

For instance, the technology has been used to try on Michael Kors sunglasses virtually. And this approach has brought great success.

Gucci uses an iOS app to virtually try on sneakers. Currently, the app works for the brand’s most popular line, Ace.


The principle is the same as with the glasses. All a potential customer has to do is point the camera at his or her feet, and the sneakers are put on right away.

L’oreal also takes advantage of an app with built-in AR. It helps to select the shade of hair dyes. This option enables the customers to immediately see what their hair will look like after dyeing.


Thus, users can order goods from the comfort of their own homes. Unlike traditional shopping, virtual fitting does not require time to visit a regular store. Furthermore, the customer can

  • try on any product from the entire range;
  • choose a color;
  • use different accessories and clothes from the home closet when trying on.

As a rule, regular stores cannot offer the whole assortment in stock in most cases. Moreover, trying on things at home while using an augmented reality filter is a more entertaining experience that brings more fun and enjoyment.

AR filters in social networks are also used for hype and provoking increased attention to certain things. All it takes to stand out is to produce something out of the ordinary or even quirky. For this purpose, some brands use branded filters.

A well-known example is Taco Bell. The company became famous because its branded filters got 224 million views in just one day. And it achieved this success simply by turning users’ faces into tacos using face AR.


As we can see, the creativity and imagination of marketing professionals have no limits when they use augmented reality.

With the continued improvement in image simulation, content on social networks will soon move smoothly from two-dimensional pictures to three-dimensional simulations. This, in turn, will have a positive impact on marketing. Companies will have many new opportunities, and interaction with potential consumers will reach a new level.

Currently, it is already possible to select, for instance, furniture for the household by simply pointing the camera at an empty room. The augmented reality technology will automatically match the necessary items to the interior. Thus, the consumer can easily get a feel for how a particular product will look in the room after it has been purchased. This factor strengthens the emotional connection to the brand and encourages the consumer to make a purchase.

This is just one simple example of how augmented reality can be used in shopping. It is easier for consumers to understand what they need, and companies get the opportunity to showcase their products at their best. Furthermore, as in the case of furniture, there is no need to spend additional resources and time on designers for each individual order or project.

Advertising using augmented reality technology deserves special attention. The main task of the company is to make the product recognizable and to provide the information in a memorable way. And what better way to draw attention to advertising than with an unconventional approach and uniqueness? Innovative technologies always attract. And the earlier they are introduced, the more benefits the company receives.

Banuba Face AR SDK: Best Facial Filters

At the moment there are many companies engaged in the development and implementation of augmented reality. One of the leading developers on the market is Banuba. Many applications (both for mobile devices and PCs) operate based on its face filter SDK.

The uniqueness of Banuba can be explained by the point capturing feature. Unlike most similar programs, the face filter immediately tracks and reads the face as a three-dimensional model. This helps the filters to work with perfect accuracy.

The Banuba SDK detects 36 basic facial characteristics. The software tracks frame position, anthropometric data, expression, and emotion. This allows you to simulate not only the user’s face in more detail but also the facial expressions and even reproduce the mood.

The improvements and simplified integration have been appreciated by many of the company’s partners. For example, the Face AR SDK v1.4 has been expanded to include more tools. The capability to apply eyebrow makeup and paint eyebrows in any color has been added.

Banuba Face AR SDK is actively used in various industries, including entertainment. Thus, the integration of this technology helped the game Clash of Streamers gain 4 million downloads in just one month. One of the technological ideas of the designers was to turn the players into their heroes. For this purpose, it was necessary to impose the players’ faces on the characters with the help of selfie filters. And this task was best handled by Banuba, which provided their technology.

This is just one of many examples of using the Face AR SDK.


Now it is easier to interact with consumers via social networks. This is evidenced by a number of advantages of such communications? including the following:

  • reaching a wider audience;
  • easy and fast communication of information;
  • regular communication with the target audience;
  • relatively easy analysis of the market and consumer needs;
  • increased brand awareness;
  • improved feedback;
  • easier to attract and retain customer attention;
  • opportunity to gain a reputation for the business and products in today’s marketplace.

There is no doubt that AR filters are taking social media marketing to the next level. And this is just the beginning, as this technology is constantly improving. Augmented reality will become part of everyday life. It will also result in turning social networks, which were originally created as tools for communication, into a very powerful marketing lever.

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